launched a new, customisable Direct Message Card that businesses can use to
promote and share bots and other customer experiences built in Direct Messages.
An increasingly number of businesses are using Direct Messages to create rich,
personalised interactions that deepen relationships with consumers, ranging
from customer acquisition to fun, engaging bots such as the first ever March
Madness bracket builder in Direct Messages (#WendysBracket). With this new
card, Twitter aims at helping businesses drive discovery of such experiences-
both through Promoted Tweets and organic sharing.
Direct Message Card, businesses can capture people’s attention with engaging
image or video creatives, and include up to four fully customisable call-to-action
buttons. Each call-to-action button takes the user into a specific experience
within Direct Messages.