MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has
launched a new movie channel titled Zee.One for its Germany market.
The channel was launched in Germany by ZEEL MD and CEO Punit
Goenka, ZEEL International broadcast business CEO Amit Goenka, Asia TV Gmbh
(Zee TV) CEO Friederike Behrends and Bollywood supertstar Shah Rukh Khan.
On the launch of new channel, Punit Goenka said, “As a global
media conglomerate, ZEEL is present in 171 countries entertaining over one
billion viewers across the world. With our entry into Germany, we are now
present in one of the most important and competitive TV markets worldwide. This
is what makes the launch of Zee.One special for us.”
Zee.One - I Feel Bollywood promises to deliver high-quality
entertainment from the cinematic Mecca of Asia: Bollywood. The free-to-air
channel will broadcast a great variety of movies and series, starring popular
international megastars like Shah Rukh Khan and Deepika Padukone. The movies
will span across all genres including romance, comedy, action among others.
Furthermore, music clips with outstanding dance performances as well as
in-house productions will add to the entertainment.
“The launch of Zee.One in Germany is a step further as part of
our international expansion strategy. We want to establish a lasting presence
and of course, grow in the German television market. With our highest levels of
entertainment, we are confident of being able to offer viewers an attractive
enrichment to the existing range of television offerings. We are proud and
happy to welcome the German community into our ZEEL family," added Amit
Targeting women between the ages of 19 and 59, Zee.One’s content
will be specifically adapted for the German market. Most of the content will be
premiering on German television and will be broadcast in HD. From autumn on,
the channel plans to develop and produce its own show formats like magazine
shows. Zee.One will be receivable via satellite (Astra) and cable (Vodafone,
Unitymedia, Telecolumbus) and will soon be available on more platforms in the
Behrends further added, “From today, the German TV landscape
will be enriched by a unique, new channel, Zee.One. We want to entertain our
viewers with the best of films, series, and music daily, making Zee.One a channel
for all the senses!”