communication and advertising venture of INCL Group, Macaw Communication and
Advertisements, has won the creative communications mandate for ABP Asmita, the
regional channel for Gujarat state, in a multi-agency pitch. The agency won
this pitch due to its multi-industry experience of more than two decades and
expertise in the related electronic media sector.
views on this account win, Prashant Kumar, Director and CEO, INCL Group said,
“We are excited over this victory as we worked hard to meet their expectations
in the regional Gujarati media. Here is a language concern which greatly
influences the communication medium. We observed the people, their lifestyle,
and their interests etc., and planned things accordingly.