MUMBAI: Hotstar has launched a series of three heart-warming ad
films to drive viewership and awareness about the unprecedented coverage it has
planned for the upcoming Rio 2016 Olympic Games. With the creative thought of
Life Gives You Tough Choices, the VOD platform’s campaign will offer viewers a
variety of options to choose from.
The complete campaign will be covered in a series of 3 films, 2
of which have already been released – the first, a heart-warming film in a
family setting showcases the tough choices that a cute boy has to make in order
to get what he wants: a peck on the cheek from his family members that he
absolutely detests in exchange for their mobile phones to watch the 14 live
streams simultaneously! The second campaign film humorously shows the
predicament of a girl who’s struggling with simultaneous appointments she has
with the sporting legends at the Rio 2016 Olympic Games as she decides what to
“Hotstar has emerged as the nation’s first choice for watching
large sporting events, and sports aficionados have taken a keen liking for the
interactive, data-rich experience that Hotstar offers. The coverage of the Rio
2016 Olympic Games on Hotstar will not only enable the viewers to watch all
sporting events live, but also empower them to choose sports and games of their
interest,” said a Hotstar spokesperson.
The campaign has been fully designed and executed in-house by
the creative team at Hotstar, and will be supported by a high-impact marketing
campaign which will engage users across TV, social and digital platforms.
Hotstar will cover all 42 sports with over 3000 hours of live
coverage and video-on-demand. The unprecedented depth of coverage will be
accompanied by the most sophisticated Olympics Video Player with a day-wise
calendar of events with exact timings, quick links to live/recap, highlights
& event statistics, as well as sport and country-wise medals tally.
The app will have 14 Live feeds, whereas the interactive,
data-rich video player on the web will present daily coverage running into
multiple streams basis the events, access to day-wise listing of events, medals
tally and the ability to personalize the experience by allowing the viewer to
sort by the country/sport of his choice.
The Rio 2016 Olympic Games begin from 5 August 2016 in Brazil
with participation of the largest ever Olympic contingent from India.