The Government of India has shown some progress with its much-awaited plans for cable TV digitization. The recently passed ordinance that amends the Cable Television Networks (Regulation) Act, approving the timeline the Ministry of Information and Broadcasting (MIB) and suggesting for mandatory digitization has been converted into a law recently. According to the ordinance, analogue [...]
Continue reading...12. December 2011
Comments Off
With the Indian Government approving the ordinance on pan-India digitization of cable network by 2014, MSOs and DTH players are betting big on the cable market in the country and sees tremendous potential to bag a high proportion of subscription revenues. However, it would be the small, local cable operators who would control the crucial [...]
Continue reading...12. November 2011
Comments Off
It has been on the anvil for sometime now. The government has been thinking about a major push to drive digitisation of Cable TV in the country, Now, ninety million homes receiving tv programmes via analogue cable networks will need to mandatory shift to digital set-top-boxes beginning March 2012, with the government approving complete digitisation [...]
Continue reading...14. October 2011
Comments Off
With rising number of complaints from consumers about misleading ads, the government is considering setting up a regulatory body to curb such advertisements on television and print media. The influence of advertisements on consumer choice is undeniable. And it’s this fact that makes it imperative that advertisements be fair and truthful. Misleading and false advertisements [...]
Continue reading...12. September 2011
Comments Off
Digitization continues to be a cause of woe among the cable operators as govt. shows no signs of framing a bail-out package for them to convert from analogue to digital. The cases of voluntary digitization are seen among the large MSOs in Indian metros and big cities. The MSOs have started to undertake infrastructure upgrade [...]
Continue reading...11. August 2011
Comments Off
High Definition TV viewing is becoming a rage in the country. Media firms and television manufacturers are trying to cash in on this growing trend, as consumer awareness and aspirations are on the rise in India.While ESPN, StarCricket and Star Movies have launched HD versions recently to add to the increasing number of HD channels [...]
Continue reading...10. August 2011
Comments Off
Consolidation is the buzzword in the Cable TV Industry today. After the Star-ZEEL joint alliance Media Pro, now four major national operators propose to join hands and consolidate over 25% of the country’s TV subscribers. They are Digicable, Hathway, InCable and DEN. The recent acquisition of Digicable by RCom is a prelude to the shape [...]
Continue reading...14. July 2011
Comments Off
Rebranding is the new buzz word these days! From news to entertainment, most channels are rebranding or rechristening themselves to showcase their content. So either you have a new brand name, new logo or, in some cases, new tagline. In an attempt to capture more eyeballs and reestablish its numero uno position among general entertainment [...]
Continue reading...8. June 2011
Comments Off
Media Pro Enterprise, a 50:50 Joint Venture between Zee Turner and Star Den is all set to revolutanize the indian distribution landscape. The landmark move marks the coming together of Star and Zee after nearly 12 years. The vision is to create efficiencies in the distribution sector, incentivise digitisation, address piracy issues and enable a [...]
Continue reading...16. May 2011
Comments Off
Digitalization is the buzz word in the broadcasting sector. Following Trai’s recommended sunset date for completion of digitalization in the country, the I&B Ministry has come out with a new timeline for a four-phased digitalization process with addressability in cable TV systems. The Ministry is mooting for 2014 as the new date. However, this has [...]
Continue reading...
11. January 2012
Comments Off