has announced its second annual Interbrand Breakthrough Brands report in
partnership with Facebook, New York Stock Exchange (NYSE) and Ready Set Rocket.
The 2017 report recognizes 40 next-generation and disruptive brands that define
progress and the potential to grow. Two Indian brands made the cut this year.
analyzing over 350 submissions from global influencers and open public
submissions, 40 brands were selected as this year’s Breakthrough Brands;
amongst which India’s start-up poster-brand Flipkart and technology-enabled
logistics start-up Rivigo have also been featured. Paperboat by Hector
Beverages has also been mentioned as one of the exemplified brands for
appealing the rising middle-class consumer in the APAC countries.