Flipkart and Rivigo among 40 breakthrough brands of 2017

Flipkart and Rivigo among 40 breakthrough brands of 2017

Interbrand has announced its second annual Interbrand Breakthrough Brands report in partnership with Facebook, New York Stock Exchange (NYSE) and Ready Set Rocket. The 2017 report recognizes 40 next-generation and disruptive brands that define progress and the potential to grow. Two Indian brands made the cut this year.

After analyzing over 350 submissions from global influencers and open public submissions, 40 brands were selected as this year’s Breakthrough Brands; amongst which India’s start-up poster-brand Flipkart and technology-enabled logistics start-up Rivigo have also been featured. Paperboat by Hector Beverages has also been mentioned as one of the exemplified brands for appealing the rising middle-class consumer in the APAC countries.

 

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