PCCW Media Company, and the leading premium video-on-demand service provider
for emerging markets will now stream its content to millions of customers in
India on the newly launched Amazon Fire TV Stick with Voice Remote. This will
allow viewers across the nation to access Viu content on their television sets,
which will offer increased reach for Viu in a nation that has traditionally
been home to one-screen households.
Viu is part
of a premium deal that the global majors have inked. This collaboration will
result in streaming premium content to millions of viewers in India, ranging
from Viu’s popular Originals co-produced with Vikram Bhatt’s Loneranger
Productions, such as Gehraiyaan and Spotlight, and Nagarjuna’s Annapurna
Studios, such as PillA and Pelli Gola, to underexposed content across Hindi and
Telugu such as Masaan, Kabaliand 7 to 4.
the association, Vishal Maheshwari, India Country Manager, Vuclip India said,
“Viu content is being applauded across different media and the Fire Stick
coming to India was an opportune moment for us to take it to a wider audience.
Even as adoption of mobile devices and multiple screens grow at a rapid pace,
the television screen has traditionally been something that brings the family
together in India.