MediaMath, the leading independent programmatic company for
marketers, announced that it has started
operating in India. The company has signed on Zirca Digital Solutions as its
exclusive partner in India and already has clients set to launch marketing
campaigns in 2017.
India marks the 42nd country of operation for MediaMath and
represents a significant growth opportunity for the company. MediaMath’s
clients include some of the largest brands and agencies in the world, many of
which view India as a critical growth market. MediaMath is already working with
Interactive Avenues in India.
“Amardeep Singh, the CEO of Interactive Avenues said, “It is
our endeavour to apply the best technology to solve our client’s marketing
challenges. Working with MediaMath, we have been able to access an integrated
DMP & DSP solution that helped us drive significant ROI improvements.”