MUMBAI: With the launch of new show ‘Y.A.R.O’ on SAB TV about h
has extraordinary powers including Wikipedia-like capacity to answers all the
questions. We as a Creative thinking agency brought Live this character and its
unique characteristics on a Billboard very innovatively. This unique initiative
is such that anyone on Twitter can tweet any question on their mind with
hashtag #SABKaYaro and they will get a response in just a second. One can ask
any generic question they like and they will get a response from Y.A.R.O almost
instantly. To showcase we created a Live Twitter App which operates similar to
Siri further managed through a Live Micro-site which automatically replies an
answer to the question. The initiative is displayed live on few high-traffic vantage
outdoor sits in Mumbai.
On the association, Kinetic India Head – west region, Yusuf
Merchant commented, “We are very thrilled about our partnership with Sab TV for
executing this very unique and exciting “Live Tweet” innovation. The idea is in
sync with the thought and concept of Y.A.R.O. When it comes to billboards in
India we see very few digital integration and we at Kinetic firmly believe that
a mix of Digital with regular OOH provides a right interactive & engaging
platform for the TG”.
If you are around the vicinity and happen to ask a question on
Twitter with #SABKaYaro, your tweet and the response will also be displayed on
the outdoor medium.