New Generation Media Corporation has launched Puthiya Thalaimurai, a 24-hour Tamil news channel with a global outlook on August 24. Grey Worldwide has been roped in as the creative agency, while OMD is handling the media duties. The channel will be exclusively marketed by Fourth Dimension Media Solutions. New Generation Media has been publishing Puthiya Thalaimurai group of magazines.
The channel operates from Chennai with its reporters spread across Tamil Nadu, and also in important centres like Delhi and Mumbai through bureaus and offices. National news would be sourced through syndication with ANI/ PTI and global news through syndication with Reuters.