Broadbandindia Magazine

Micromax Informatics, the third largest mobile handset provider in the subcontinent market, has expanded its reach the telecom market of Bangladesh. The handset manufacturer has announced its plans to launch 12 affordable of mobile handsets ranging between 2,000 Bangladesh Taka and 16,000 Bangladesh Taka. These handsets would thus be targeted at all segments of the consumer in the country.

To have a wide and easy reach for the consumers, Micromax has tied up with Reach Distribution, a national distributor for the Bangladesh market. With this collaboration Micromax handsets would be available across over 2500 outlets in the country. The offering from Micromax in Bangladesh includes feature-rich mobile phones ranging from 30-day long battery backup, dual SIM, QWERTY chat-phones, music-touch phones, lifestyle phones and utility phones.