Broadbandindia Magazine

ComScore, specialist in measuring the digital world, has announced the introduction of Video Metrix 2.0, the next generation of comScore’s online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape.

“Online video has evolved in recent years from a medium delivering primarily user-generated content to a channel that now delivers a great deal of professionally produced long-form content that is identical to what a viewer would find on TV,” said Tania Yuki, comScore senior director of video and cross-media products. “Consequently, more attention is rightfully being given to the monetisation of the online video medium, particularly as it relates to the existing TV landscape.”