Broadbandindia Magazine

BBC Worldwide has appointed Herb Scannell as BBC Worldwide America President responsible for the company’s US operations. Formerly Nickelodeon Networks president and MTV vice chairman, Scannell was most recently Next New Networks CEO, a digital media  company he co-founded in 2006.In his new role, Scannell is responsible for growing the BBC brand and the business across all divisions in the US, the BBC’s largest market outside the UK. He will sit on BBC Worldwide’s Executive Board. His responsibilities include BBC Amercia and BBC America HD, BBC Worldwide Productions, BBC.com, Sales and Distribution including Digital Syndication and Motion Gallery, Home Entertainment including Audiobooks, and Licensed Consumer Products. He will also oversee the exploitation of BBC Worldwide’s Global Brands in America.