With the world becoming a smaller place, people and businesses becoming integrated and interconnected, the mobile phones of today have become a rage. From communication to convergence applications like messaging, e-mailing, gaming and entertainment there is no end to the benefits that it can now offer you. The mobile phone is evolving by the day.
So does the market for mobile phones. India has the second largest mobile phone customer base in the world after China. Mobile communications in India has leapfrogged in the past 5-7 years with many operators vying for space in the market, each devising unique and ingenious ways to woo the consumer. With reduced tariffs for calls, emergence of free SMS concept, emailing and office interfaces, dedicated applications for gaming and media, the usage of mobile phones has taken a new meaning. Now Live TV has been introduced into the phones, to bring the latest news, happenings and your favorite programs right into a customer’s hands, at the click of a button and all this being on the go!
In India, though the mobile TV market is still at a nascent stage, it is ready to escalate soon as it marries the two dominant consumption trends of entertainment and mobile telephony. Be it through a 3G platform or broadcasting; and the entire telecom industry – be it a SP, vendor or software solutions provider are unanimous in their interest to develop this emerging trend in India. Currently, Doordarshan is the only channel to have commercially launched the service. With the deployment of 3G services, mobile tv is set to revolutionize this service even further!
Ramesh Jalan
Publisher
E-mail: rameshkumarjalan@rediffmail.com
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