Filmmaker Prakash Jha’s news and current affairs channel Maurya TV is set for launch on 2 February.
For the free-to-air infotainment channel, Jha has partnered with former
Adlabs chairman Manmohan Shetty who has walked in as an investor. The channel, housed under P&M Group, is headquartered in Patna.
Maurya TV will target audiences across Bihar and Jharkhand and compete with the regional broadcasters such as ETV Bihar and Sahara Samay in the news category and other Bhojpuri channels like Mahua TV and Hamar TV.
The P&M Group has appointed Rajiv Mishra, who was SVP at the Cinemaya Group, as the chief executive officer. Former Aaj Tak bureau chief Sujit Jha will verse the entire proceedings of the channel. Apart from Maurya TV, the group also plans to launch digital cinema multiplex chain, malls and entertainment centres in Orissa, Jharkhand and Bihar.
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