Broadbandindia Magazine

ESPN STAR Sports, Asia’s top sports content provider, and SingTel, Asia’s leading communications group, have announced the launch of ESPNEWS, the first 24/7 sports news channel specially dedicated to Asian sports fans, on SingTel’s mio TV platform.

Features of the channel

Consisting of highlights, scores, updates and comprehensive sports information, ESPNEWS will feed the Asian sports fans’ insatiable appetite for real-time sports news and action from their favorite sports. The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format. Whether it’s scores from overnight European football matches or results from sports events that take place around the world from different time zones, ESPNEWS will keep fans up-to-date with the latest at anytime of the day.

The channel’s layout features four main data streams – a ‘video window’ carrying all the exciting sports action and highlights; a ‘bottom line’ graphic streaming results and upcoming fixtures, a ‘top line’ graphic which provides a continuous update of news, and the ‘sideline’ graphic which will provide the latest standings, rankings and statistics from the top professional leagues around the world.

Hear the MD speak

Said Mr Manu Sawhney, Managing Director, ESPN STAR Sports, “As Asia’s leading sports broadcaster, the launch of ESPNEWS, the first 24/7 sports news  channel dedicated to Asian sports fans, is a defining moment for us and I’m delighted to share this with our valued partner SingTel. Launching ESPNEWS on SingTel’s mio TV platform is a demonstration of our commitment to serving the sports fans and meeting their changing needs. ESPNEWS’s innovative format and presentation represents an ongoing process on our part to present most engaging, informative and relevant content to our diverse audiences across Asia in unique and creative manner.”

“We are very excited about welcoming ESPNEWS as the first of several ESPN STAR Sports channels that will be coming onto the mio TV platform. mio TV is fast gaining traction as a serious player in the sports broadcasting arena, and we are certain that the synergy that comes out of this partnership will ensure an excellent experience for all sports fans in Singapore,” said Mr Tim Carmichael, VP of mio TV, SingTel.

Contemporary designs

Developed with a state-of-the-art graphics system, ESPNEWS’ on-air presentation boasts of a contemporary look and feel designed to channel vast amounts of information and statistics into clear streams of information delivered via a viewer-friendly interface. The channel’s layout will also offer advertisers the flexibility to be more creative in their on-air elements and provide innovative branding and sponsorship placements opportunities. Currently launched with an English voice-over, ESPNEWS will also be available in Cantonese and Bahasa Melayu at a later date.