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Indiatimes & Dishtv tie up to offer VAS services on TV

Indiatimes.com, the internet venture of the Times Group and Dishtv, have entered into a strategic tie up to offer the customers a host of Mobile Value added services on TV. Dishtv has partnered with Indiatimes.com to offer mobile interactive services “Mobile Active”. Viewers can now preview the mobile services on TV and download their favorite mobile content onto their mobile handsets. The content spans across ringtones, wallpapers, text alerts and contests.

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