The Walt Disney Company has announced that it will re-brand its Jetix channels in five Central and Eastern European countries to become Disney Channel, the world’s leading kids TV brand. Kid-driven, family inclusive Disney Channel is set to launch later this year in Hungary, Romania, Czech Republic, Slovakia and Bulgaria, increasing the channel’s distribution to 12 million households in the CEE region. Disney Channel will be localised for the market with programming dubbed in local languages.
Giorgio Stock, Executive Vice President and General Manager, Disney Channels EMEA, comments: “CEE is a key market for The Walt Disney Company and launching Disney Channel is central to the company’s strategic growth plan in the region. The performance of Disney Channel in Poland and the huge impact of the channel’s content on Jetix have proven the demand for its kid-driven, family inclusive programming. We look forward to leveraging this demand, the power of the Disney brand and synergies with other Disney businesses to become the undisputed leader in the kids’ TV market.” Disney Channel Worldwide represents the most successful portfolio of kids’ channels in the world with 98 channels and/or channel feeds available in 167 countries and in 32 languages. In 2008, Disney Channel ranked as the # 1 kids’ channel in 17 countries/territories including Poland in Central and Eastern Europe.
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