The North-East TV Group successfully added one more television channel to its kitty with the launch of HY
TV. The media conglomerate from the north east now has a bouquet of six channels under its banner, like NE TV, NE Bangla, NE Hi-fi apart from Hamar TV which is India’s first News & Current Affairs multi-lingual Bhojpuri Channel which was launched on March 7 and Focus TV Asia’s first 24×7 News & Current Affairs Channel for Women on March 8.
HY TV has been floated under the banner of HY Media and Entertainment and has been launched to cater to the cosmopolitan people across the globe. HY TV is South India’s first multi-lingual global TV channel for News, current affairs and Infotainment and will be aired exclusively in English, Hindi and Urdu. While Hyderabad is the helm of affairs for the channel, it has bureaus in other southern cities like Bangalore, Chennai and Trivandrum.
HY TV is headed by Director Rama Raju. He said that several news channels in Andhra Pradesh market are often known to sensationalise the news and HY TV has taken an oath to stay away from sensationalism of news. Apart from the regular news features, the channel has a basket full of infotainment programs, reality shows and travelogues.
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