Germany’s international broadcaster Deutche Welle, which already runs DW-TV Asia in India since 1996, announced the launch of a channel, DW-TV Asia+.
Deutsche Welle director of distribution Petra Schneider said: “Deutsche Welle has a history of being involved in fine arts and culture and the launch of the living channel DW-TV ASIA+ is a strong testimony to our international efforts in bringing this to India.”
DW-TV Asia+ will hold a programming mix of 18 hours of English language. The remaining six hours will be dedicated to German content. Programming of the channel will be a blend of European lifestyle, culture and arts. It will also host in-depth reports from business and politics.
DW-TV Asia+ will be available on Sun Direct, DD Direct + DTH, InCableNet, Hathway, Manthan Broadband Services, Ortel, Siticable, Seven Star, Asianet, Atria, and other cable networks. It will also be available in premium hotels in Delhi, Mumbai, Bangalore and Chennai.
As part of its marketing initiative, the channel will host an on-air contest, starting 1 April. The contest will give away approximately Rs 1.3 million worth of prizes to the winners. The grand prize will be a week in Berlin. This prize will include airfare and accommodations for two people and 1,000 euros of spending money.
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