Broadbandindia Magazine

Real Global Broadcasting Pvt. Ltd. (RGB), a 50:50 joint venture between Alva Brothers Entertainment and Turner International, unveiled REAL, its distinctive new Hindi entertainment television channel. The channel will go on air in March 2009.

REAL is a smart, fresh and distinctive entertainment channel that has been tailor-made for the ‘Neo Indians’, who are urban oriented, ambitious and outward looking. REAL offers an interactive entertainment experience that is positive, fun and joyful. Having established many successful brands in India in the last 18 years, REAL marks Turner International‘s entry into the Hindi entertainment space in India.

Sunil Lulla, Director, Real Global Broadcasting said, “REAL’s focus with the ‘Neo-Indians’ enables it to offer fresh choice to Indian viewers, with programming which is a dynamic blend of reality and fiction. It’s clean, vibrant packaging, and uncluttered presentation is a reflection of its international quality. REAL’s circular green logo depicts friendliness and approachability. It’s the beginning of a new year and it will begin with India’s biggest reality show ever, only on REAL.”

REAL is a digitally encrypted pay channel and will be distributed through the Zee Turner bouquet. It will be available across the country on cable systems and digital platforms. The channel can be down linked from IntelSat – 10 (68.5 degree East). Come March 2009, REAL will bring to the Indian television a new form of Entertainment.