Reliance Communications (RCom) has integrated its GSM and CDMA mobile services in its Orissa circle. The twin services will now be offered to the subscribers of the state under a single platform called Reliance Mobile.
The operational merger of the two services will enable the telecom service provider to achieve effective utilization of its resources, leverage the strengths of the two services and also result in better coordination among its retail channel partners.
It may be noted that Reliance Communications offers its GSM services under “Smart” brand. In its Orissa circle, Reliance Communications has a subscriber base of over 19 lakh (as on December 31, 2008) which includes 7,29,612 CDMA customers and around 12 lakh GSM customers.

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