Broadbandindia Magazine

HITS is back in news! Five years ago, Zee Group managed to get permission to launch HITS. Today, it is one of the few houses to have the permission to launch HITS under its belt. WWIL, the cable arm of Essel group has fired up a HITS platform via Asiasat4 C band. The big question is since HITS allows cable to cover the country digitally at one go, how will it affect other digital platforms like DTH, IPTV and mobile TV? For the cable industry, HITS may be a good chance to fight the onslaught of DTH and other content delivery platforms. For DTH operators, HITS is definitely a big threat. With Essel roping in foreign satellites to launch HITS, a number of other media firms are keen to take the plunge in the HITS market in the near future. Even as gizmo lovers await the official launch of Apple